Chapter “Selected Issues in the Development of Czech Opinion Journalism after 1989” describes the previously neglected and unknown forms and innovations of classical genres that appeared in the Czech press. The most common ones include the feature, story, editorial, and diary. For example, the column “Objev DNES” (A Discovery) published in the DNES magazine supplement from 1993 can be considered a brand new genre. The author observes that the number of columns with extraordinary titles express the effort to shape the magazine and become a marketing tool.