The transformations brought about by recent societal, technological, and political developments have challenged public service media (PSM) to reevaluate its principles, roles, and functions. This also applies to PSM journalism, which has traditionally been one of the foundational pillars of PSM. This chapter delves into the response of PSM journalism to contemporary developments, examining the guiding principles it should embrace and the roles it should fulfil to maintain its relevance in the digital age. In addition, it explores the concept of quality journalism and examines whether PSM journalism should be ‘just’ quality journalism or have unique characteristics that set it apart. We argue that PSM journalism should be based on the core normative principles of quality journalism while simultaneously incorporating the normative principles intrinsic to PSM as a whole. Thus, in addition to the standards of quality journalism, PSM journalism should incorporate and exemplify the principle of universality, which refers to: a) the diversity of forms and genres; b) equitable and universal access for all segments of society; and c) comprehensive coverage not only at the national but also at the local, regional, and international levels.